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MEXICAN FOLKLORE THROUGH A MODERN LENS

CHACON

CHACON IS A CREATIVE STUDIO ROOTED IN MEXICAN FOLKLORE AND THE CRIMINAL UNDERWORLD.

CREATIVE DIRECTOR

JOSE CHACON

HE / HIM / HIS - FIRST GENERATION MEXICAN-AMERICAN AND PROUD HOMOSEXUAL CONCEPTUAL ARTIST SPECIALIZING IN MEXICAN, LGBTQIA+, AND CRIME SUBCULTURES JOSE GRADUATED FROM THE APPAREL DESIGN PROGRAM AT SEATTLE CENTRAL IN 2010, WORKING AS AN ART DIRECTOR IN THE MENSWEAR AND FITNESS INDUSTRY, BEFORE TRANSITIONING INTO DESIGN AND MARKETING FOR CPG COMPANIES.

2023 EXHIBIT AT FUERZAFEST NYC

"JOTO"

Chacon’s piece illustrates how Mexico’s culture of machismo often leads to violence, by exploring what it means to be a man, social pressure and a broken system.